TikTok Marketing Strategies Tips

Every company is aware of the benefits of having a great marketing strategy on Instagram or being active on Facebook, but very few have bothered to actually invest time and resources in TikTok.

Despite the fact that it is currently the sixth-largest social network, TikTok doesn’t often get the attention it deserves.

The benefits of using TikTok as part of your business strategy continue to grow, but some of them stand out above others, and for good reason.

For example, you can use TikTok to promote other platforms your company is active on that don’t get as much attention as you’d like. This could be a webinar or a podcast episode you’ve created that needs more traction.

In addition to promoting your brand on the platform, TikTok has some additional benefits worth noting:

• You’ll be able to reach and tap into a new demographic (Generation Z).
• TikTok has started beta testing ads on its platform since February, and while ad packages at the moment are more suitable for larger companies, there are also ways for smaller ones to leverage TikTok as a platform. For example, GymShark (a relatively smaller company compared to Sony or Universal Studios), uses TikTok to create short clips that focus on working out while also carrying its line of gym apparel.
• It has over 800 million active users worldwide and 90% of all those TikTokers access the app multiple times a day.

Now that we’ve established what you need to have a presence on the platform, let’s review the ways in which you can get the most out of every penny you invest in a TikTok campaign.

Focus on non-invasive marketing

Generation Z will be your target audience with TikTok and it is imperative that you realize that familiar marketing techniques are not going to work with them. 69% of Generation Z say they find online ads annoying, so your goal should be to focus on non-invasive marketing techniques.

Fortunately, TikTok is the perfect platform for this, as its biggest draw is short, quick videos where you can easily incorporate your brand without coming across as pushy or annoying.

On Apple Music they can easily include new music as part of a short, fun clip posted on TikTok and people would love it. They probably won’t even realize it’s a marketing tactic for your new music.

Another good example of how Apple Music used its TikTok account was when they recently interviewed Bad Bunny as part of a short clip posted on TikTok. The video was simply Bad Bunny talking about the simplicity of his new album.

Hashtag challenges

Using hashtag challenges (like what Apple Music did in the example above) is a great way to attract new views and grow your audience. It gives you the ability to build a mini tribe of followers around your brand or an idea your company has come up with.

Typically, a hashtag challenge is fun, easy, and catchy. If this is something you’re interested in incorporating into your company’s strategy, there are a few things to keep in mind:

Do some basic research: make sure you have the basics covered by spending some time on keyword research. You should also try to take a look at successful hashtag campaigns to understand what works in the current market.

The hashtag you select should be memorable and catchy as the only way your challenge will be successful is if people use or mention your hashtag.

Consider tagging celebrities and celebrities when asking people to participate in the challenge. Celebrities often participate in challenges that are popular to connect with their fans.

Don’t settle for a hashtag because you think people will participate in the challenge. Also, make sure it’s relevant to your brand. Remember that this is a great way to promote user-generated content, so keep the focus on what’s important: your company. If you need some real quality help to buy tiktok followers, you may visit their page for further info.

Try to link your social media strategies across platforms. So, if you already have a challenge on Instagram that is similar, you can consider extending it to your follower base on TikTok. This can work especially well for aesthetic brands whose theme is food and fashion.